I was hired to portray Sara Uggelberg before an article in Svenska Dagbladet.
She is the CEO of the company Avonova. They ordered portraits of Sara with a light and natural feeling, I chose to do the photography at Katarina church. After all the years of photography, I have received many favorite places, and depending on the purpose of the assignment, I can pick and choose. I myself am becoming more and more fond of the natural light, after many years of high end lighting in the studio, it feels developing to go “back to basic”. Nothing beats the light source of the sun, but it is a harsh light so it is important to turn it to its advantage. Here I chose to work with a direct light, company portraits must not be as cute “as the backlight creates. You want to communicate seriousness. Poor Sara had to fight with the sun in her eyes, but we got the desired result.
